create a voice online

It’s easy to create a voice online – just steal one!

By | Content, Copywriting, Voice, Website Copy | No Comments

It can be time consuming to create a voice online and needs a careful balance of the right words in the right places. Too much voice and it can be distracting and sound too `constructed`. Too little and it can sound bland and `safe`. But it’s easier than it might seem to create a voice online (without breaking copyright law), perfectly suited…

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Hands raised

Improve your search engine rankings with simple meta descriptions

By | Content, Copywriting, SEO | No Comments

Meta descriptions are often overlooked when it comes to writing web pages. They no longer have a direct impact on the SEO of your pages, but they can still play an important role in helping your work your way up the search engine rankings. Meta descriptions are the short bits of information that appear under the title in search engine results. They’re…

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rhetorical, question, mark

Rhetorical questions: when was the last time you used them properly?

By | NLP | No Comments

Rhetorical questions are everywhere. Are you looking for this? Need a that? Do you have t’other? People use rhetorical questions because they sound right, and they sound `salesy`. And because everyone else is using them. But the trouble is, everyone else is using them in the same way. And it’s often the wrong way. Rhetorical questions – questions where no answer is…

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Networking: It’s not all about you!

By | Networking | No Comments

Ok so I’ve done a lot of networking recently, through various networking groups. And in my mind, there’s one thing that many people seem to get wrong. They just talk about themselves. “We do this. We do that. We’ve been around for this long. Now please buy from me.” There’s nothing wrong with telling people what you do. But if…

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Storytelling, business

Storytelling through your content

By | Content, Copywriting | No Comments
There’s a lot of talk in the marketing world about storytelling. You need to be telling a story to your customers to get their attention, and take them on your journey. But what does that mean? And how do you do it? We're not talking about the drab stuff people like to write on their `about us` page about why they...
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