It can be time consuming to create a voice online and needs a careful balance of the right words in the right places. Too much voice and it can be distracting and sound too `constructed`. Too little and it can sound bland and `safe`. But it’s easier than it might seem to create a voice online (without breaking copyright law), perfectly suited…
Meta descriptions are often overlooked when it comes to writing web pages. They no longer have a direct impact on the SEO of your pages, but they can still play an important role in helping your work your way up the search engine rankings. Meta descriptions are the short bits of information that appear under the title in search engine results. They’re…
Sending emails to a mailing lists is a convenient way to get your messages out to the masses quickly. But it’s easy to forget that your emails will be read by individual people, with their own needs, wants and desires. And if you don’t tap into that, you’ll find very few will read past the first line. So how can you make you emails more personal…
Of late I seem to be getting lots of marketing emails from contacts that start with a detailed account of the weather – what it was like, what it is like, what it’s going to be like, and how the sender feels about it all. I’m not just talking about a passing comment – “Nice weather” or “Can’t wait for the sunny weather…
How many times have you gone to a website, looked at the content and thought, “Can’t be bothered to read that”? It could have been too long, too dark and heavy, badly placed, badly spaced. And chances are, when you can’t be bothered to read a web page, you’re not the only one to think the same. Let me start by…
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