Category Archives: Copywriting

yorkshire pudding on a bright background

Why businesses are like Yorkshire puddings

By | Copywriting | No Comments
If you've ever made Yorkshire Puddings you will know they’re not easy to make. We’ve all been there when they’ve failed. They’re too flat. Or too doughy. Or burnt around the edges. Or just pancakes! They generally still taste ok, they look ok, but they’re just not Yorkshire Puddings. So what's the point here? Well a seemingly insignificant ingredient is a...
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